Fortune Green Road
West Hampstead, London
Client: Sager Ltd.
Value: £20 million
Date: Completed February 2010
Fortune Green is near the top end of Fortune Green Road. This adjacent triangular shaped site is freestanding from any other buildings with long south and west frontages to green parkland spaces.The street façade emphasises the bend in the road by setting back at its centre to create a generous concave curve which makes a wider pavement for display and outdoor seating. The strong horizontal emphasis of the curve is counterbalanced by the vertical stack of balconies over the various front doors to the building.
The frontage to Fortune Green itself is also generously curved with cantilevered balconies and a pavilion like element at its centre top under a pronounced copper coloured roof. On the west side the curves are lovely bay like waves which capture more sun and views. The stepped back ziggurated form provides generous terraces to the apartments. The upper floors have most spectacular panoramic
views over London.
The reflective appearance of the façades is provided by dark bricks which have been salt glazed during firing to give them a silvery sheen. Another unusual feature of the building is the individual roof gardens each with their own swimming pool.
As well as apartments on the upper floors, the building comprises of a major health club (open 24/7), shops, cafés and underground car parking.
Winner of the Evening Standard New Homes Awards 2010 for Best New Large Development.
Runner up Mixed Use Development of the Year for the British Homes Awards 2010.